As any Mad Man fan knows, Don Draper is truly one of a kind, a man with perfect style and a seemingly infinite number of complexities.
But despite his many distinct traits, fans and critics have spent countless hours over the past seven years trying to figure out which real-life ad men inspired Draper’s creation and helped forge his unique personality.
From our research, four candidates have sprung up repeatedly as the advertising executives people think Draper is most likely to be modelled on.
Here’s what we know about them.
content=”Don Draper gets his name from Draper Daniels, a Chicago advertising executive who created the famous Marlboro Man campaign during the 1950s. Like his namesake Mad Men character, Draper Daniels was something of a smooth operator with the ladies, persuading a female business partner to marry him, even though she was already engaged.
Draper Daniels’ wife, Myra, has said her late husband became a one-woman man once they were married, and even quit drinking at her request. It’s perhaps for these reasons that Mad Men creator Matthew Weiner told New York Magazine that Daniels was not related to the show. ‘I just saw the name,’ Weiner said.
Draper Daniels died of cancer in 1983.”
caption=”Draper Daniels with his wife and fellow ad exec, Myra Janco Daniels.”
content=”Albert Lasker is considered by many to be the ‘father of modern advertising’ because he was one of the first ad men to write copy that persuaded people to buy a product rather than merely informing them of what it did.
As owner of the Chicago ad agency Lord & Thomas during the first half of the 20th century, Lasker helped sell American Tobacco’s Lucky Strike brand to women by promoting it as a weight-loss method. He was also at the helm of the account when it began its famous campaign describing its cigarettes as ‘toasted,’ an idea Draper is credited with on the show.
Lasker essentially invented several consumer products that have since become household staples, including orange juice (first sold to the public because the California Fruit Growers Exchange were growing more oranges than they could sell) and tissues (which were originally being sold as a cosmetics remover before Lasker started marketing them as disposable handkerchiefs).
Lasker passed away in 1952.”
caption=”Albert Lasker and his second wife, actress Doris Kenyon.”
content=”Emerson Foote, the ‘F’ in modern-day agency FCB, famously resigned from his post as chairman of McCann-Erickson in 1964 because he didn’t want to promote the sale of cigarettes. This bold move was later copied (sort of) in Mad Men’s fourth season, when Don Draper took out a full-page ad in the New York Times to explain why Sterling Cooper Draper Pryce would no longer accept clients that sold tobacco.
Of course, Draper’s declaration came shortly after his firm lost its big tobacco account, Lucky Strike, while McCann-Erickson was still advertising cigarettes in international markets when Foote decided to step down. Earlier in his career, Foote had worked on the Lucky Strike account, just like Draper.
Foote was also once director of the American Cancer Society, an agency whose fictionalized counterpart began working with Draper’s firm after being impressed by his letter in the Times. The show even went so far as to have Draper’s secretary let him know ‘someone named Emerson Foote’ had called for him after the letter ran.
Foote passed away of complications related to appendicitis in 1992.”
content=”George Lois has been compared to Don Draper for his extraordinary swagger (he once fought a guy for trying to edit his work in a way he didn’t like) and because the two once shared a striking physical resemblance.
Lois began his career as an art director at Doyle Dane Bernbach in 1959, just as the agency was beginning to pioneer the sort of work that pushed advertising into a new era marked by a more creative, clever, and self-conscious approach.
He later worked at several of his own agencies, creating classic ad campaigns for the likes of Xerox and Jiffy Lube, as well as the seminal MTV slogan ‘I want my MTV!’ He also became famous for designing more than 90 covers for Esquire magazine.
Despite their similarities Lois has called Draper a ‘talentless bum,’ and disputes the veracity of the rampant sexism and drinking seen on Mad Men.”
caption=”George Lois, left, and Don Draper.”