Prices for burgers are on the rise as upstart chains and long-time fast food monoliths race to capitalise on the upscale burger craze.But are things getting out of hand?
One of the classic burgers on the menu — the i♥bacon, which has “a blend of sirloin and applewood-smoked bacon, crispy bacon, bacon mayo, gouda, onion strings” — is a whopping $17.
Here’s his rationale. From the interview at Burger Business:
“One of the things that’s really great about burgers is that it’s truly an American classic. That standard burger with American cheese, lettuce, tomato, onion, a little bit of ketchup, a little bit of mustard on a great bun? That’s just as American as it gets.
” … But we also think the burger can be insane. It can be shredded filet mignon. We have the i♥bacon burger that is 70% top flap brisket and 30% applewood-smoked bacon. That’s just a higher level of ingredient. If you’re making a burger with truffles or an organic poached egg or Asian slaw, the burger no longer is an “I can make this myself at home” experience. I love burgers is trying to provide both those experiences: That classic burger and the gourmet burger.”
But there’s more to it than just ingredients. Since the place is on the Vegas strip, rent prices are ultra-high. Another important point Conine makes is that the menu at i♥burgers is still cheaper than most of the other dining options around there.
As long as people are willing to pay for it — and it appears they are, at least on the strip — then that premium pricing is going to work.
Would you cough up $17 for a bacon cheeseburger anywhere outside of the Vegas strip? Sound off below.
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