Almost two years ago, we published a post called “100 things more popular than Twitter.”The point was to illustrate that Twitter, wasn’t nearly as big of a deal as people in tech and media were making it out to be. Things on the list included that horrible Catwoman movie and Kenny G’s latest album.
So, following news that Goldman Sachs would invest in Facebook at a $50 billion valuation – and that other banks were looking to buy in at a $60 billion valuation – we decided to do a new version of that old story, but focus on Facebook instead.
The point, once again, would be to prove that an over-hyped tech company isn’t as huge as the press makes it out to be.
But then something funny happened on the way to a century.
Finding 100 things that are more “popular” than Facebook proved enormously difficult.
In fact, as you will discover in a moment, we struggled to find 10 “things” – companies, products, or anything else that a human opts-into – that are legitimately more popular than Facebook.
Given this difficulty, we’re going to stick our necks out and suggest that these are the only 10 things more popular than Facebook. If we’re wrong, and you can think of something legitimate, let us know in the comments and we’ll add a slide.
Get ready for a challenge, though. Facebook has 650 million users. The only way to get bigger than that is to be a genuine global phenomenon.
That’s why the site is able to foment revolutions like no invention since Gutenberg’s.
That’s why advertisers will combine to spend billions to reach Facebook’s audience this year.
That’s why Mark Zuckerberg and his cofounders are billionaires before 30.