Isaiah Mustafa, better known as the Man Your Man Could Smell Like, is on a horse. Obviously. But it’s not for an Old Spice ad.
Grey NY used Mustafa’s million dollar voice in its new ad for Downy Infusions, a fabric softener that is particularly conducive to women who like to twirl their dresses in flowery fields. At the end of the spot, Mustafa rides in on a white horse holding a bouquet of flowers. (Rather than an oyster filled with “tickets to that thing you love“).
Earlier this year, Wieden + Kennedy started getting its current Old Spice Man, Terry Crews, to ambush other P&G products’ commercials. Even though Downy is also a P&G product—and the Old Spice guy did invade a Bounce ad—this spot was made by a different agency and is not part of that campaign.
Furthermore, Agency Spy reports that a source told them W+K wasn’t pleased about the Downy spot and “demanded” to be on set for the shoot.
Here’s Mustafa on a horse for Old Spice:
And here he is, on a horse, for Downy:
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