How NBC's 'Must See TV' Went From Comedy Trailblazer To Industry Joke And Back Again

kenneth 30 rock

Photo: nbc

If you turn on NBC tonight, you’ll see some of the greatest names in comedy — people who, if they aren’t already, will soon be pulling down $20 million a picture.This is before “30 Rock” returns to the air, mind you.

But it wasn’t always this way.

NBC’s Thursday night “Must See TV” franchise has been one of the industry’s most-watched for years — not just by consumers, but also by critics.

And anything that high-profile is bound to turn into a decades-long drama.

Now learn more about something NBC can't do.

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