The Normals: "No iPhone 5? The F--- Is This?"

Tim Cook Upside down

I’m getting instant messages from my friends outside the world of tech.

They want to know why Apple didn’t announce an iPhone 5 today.

“So what am I meant to do now?” asks one. “Get this bulls—- iphone upgrade? Or wait?”

Another: “No iPhone 5? The f—- is this? Not a good start for Tim.”

So far, 81% of our readers are also disappointed.

Apple analyst Gene Munster says he still expects Apple to sell 25 million iPhones this quarter. 

We agree that many of today’s disappointed consumers will probably shrug it off an pony up to buy the new iPhone 4s.

Still: Apple has been as much regarded for its showy marketing as its amazing products, and maybe that reputation took a hit today, during the first big presser of the post-Jobs era.

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