US

The Next YouTube Hit? Slap Chop Spoof Infomercial For Colgate Wisp


Maybe it’s the recession-driven lack of ads on TV — hello, Detroit? — but the infomercial feels more popular than ever. So it’s no surprise that big-name consumer products companies are getting in on the gag.

Here’s a spoof infomercial that Colgate ordered up for its newish Wisp brush/pick tool, put together by NYC-based digital production startup Black20 Studios.

This one only has 8,500 views on YouTube since going up earlier this month. We think it could hit 1 million with the right push.

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