Google is redesigning YouTube to make the site more attractive to the content creators who make the kind of stuff Google could actually sell ads against — like Disney, for example.
ClickZ scooped the details on the redesign. We’ve bulletpointed them for you:
- The site will do away with current tabs “videos,” “channels” and “community” and replace them with four tabs: Movies, Music, Shows, and Videos.
- The first three tabs is supposed to feature premium content, though YouTube doesn’t have many licensing agreements yet.
- Videos in all four sections will feature in-stream, interruptive ads — just like Hulu.
- There will be a new player interface. It looks a lot like Hulu’s, marking on the timeline where ads will play and allowing users to “dim the lights.”
- The redesign will emphasise a divide between long-form premium content and the user-uploaded stuff.
- The launch has been delayed till April 16, possibly due to on-going negotiations with Disney.
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