The New Yorker Will Make More Than $1.2 Million From Its iPad App This Year

barack obama new yorker

Last week, the news coming out of Conde Nast’s digital division wasn’t good.

What a difference a few days makes.

20 thousand people have paid $59.99 for a year-long subscription to The New Yorker‘s iPad app, according to a story in The New York Times. Another 75,000-plus print subscribers are also downloading the issue for free.

That comes out to $1.2 million per year in added revenue before factoring in the “several thousand” people who buy single issues each week for $4.99.

While that figure is the highest of any Conde Nast publication, the money brought in by the iPad app remains a small percentage of The New Yorker‘s overall revenue. The publication sold more than $42 million in advertising during the first half of 2011, up 8.2% from the same time period during 2010.

Additionally, The New Yorker‘s iPad app is relatively simple to produce unlike other magazine’s such as GQ, Wired, and Vanity Fair. Design staff at those publications are complaining about the amount of work they need to put in to produce an app every month that is loaded with new and unusual features. For the most part, The New Yorker app is pretty much simply a digital version of the magazine. 

So: A long way to go, but if you build it, they just might read.

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