The big reveal at Apple’s iPhone event today was a built-in voice recognition app — a “personal assistant” as they call it — named Siri. You can do things like ask about the weather or search Yelp for a nearby restaurant listing.
If it actually works, iPhone customers will be using Google a lot less.
Apple has every reason to be nervous about Google. Android is already the leading smartphone platform. With the Motorola purchase, it’s getting directly into the hardware business. Last week, Google opened its first retail outlet.
There’s no way Apple is going to stand by and let this happen without retaliation.
Siri is the first step.
But remember that Apple also bought a mapping company, Placebase, back in 2009. That gives it the technology to replace Google Maps as the default mapping app on the iPhone as well.