The New Google Era

Something has been happening on the Google SERPs (Search Engine Result Pages). It is the very thing that the FTC just closed the case on. It is the delivery on the promise that Larry and Sergey made from the beginning. That Google would organise the world’s information and make it universally accessible. The keywords (pun intended) are “organise” and “access”. You see none of this information has ever belonged to Google. They are just the interface.

Ah, the interface. Not long ago it was about getting you off Google as quickly as possible:

“Our goal is to make sure that people can find what they’re looking for and get off the page as quickly as possible.”

– Marissa Mayer, January 2007

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