The new Fantastic Four movie might be disappointing critics but this 'Human Torch' drone promo is incredible

Image: Screenshot YouTube

The first reviews for Fox’s “Fantastic Four” reboot are in and while they’re not good, viral video agency Thinkmodo has created a life size ‘Human Torch’ drone to promote the film — and it is awesome.

The drone was set alight and launched at Nassau County’s Fire Service Academy in New York. Firefighters were on hand in case anything went wrong.

“It took a lot of testing because we had to find the right material to do it with,” Thinkmodo co-founder Michael Krivicka told Adweek.

“A special pyrotechnician had to figure out how to coat the aircraft so it burns in a way that the human shape reads well (instead of it looking like a big flaming ball).”

Check out the video below. “Fantastic Four” premieres in Australian theatres Thursday, August 7.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.