The Most Influential Twitter Users Aren't The Ones With The Most Followers, Study Shows

Twitter Media Gurus

Photo: The Wrap:

Having millions of followers doesn’t make you a big deal on Twitter, according to a new study from the Max Planck Institute in Germany.The study looked at all 1.75 billion public Tweets since August 2009, and ranked users by three metrics: number of followers, retweets, and mentions (excluding retweets).

Some highlights of their findings:

  • Being in the top 10% in terms of followers isn’t strongly correlated with being in the top 10% in terms of retweets or mentions. Retweets and mentions, however, are highly correlated with each other.
  • The only users in the top 20 across all three metrics were Ashton Kutcher and P Diddy.
  • Twitter is still a passive media consumption tool for most users; the study identified only 6 million accounts with at least 10 tweets since their creation.

See also: Everything you need to know about who’s using Twitter

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at