Good morning. Here’s everything you need to know in the world of advertising today.
1. A mobile carrier has, for the first time, started blocking all ads on consumers’ phones. Jamaica-based carrier Digicel has become the first official customer of mobile ad blocking software provider Shine.
2. News Corp has sold off its money-losing education brand Amplify. Around 500 jobs have also been cut at the education unit, which was sold to a management team supported by a group of private investors.
3. Jack Dorsey will reportedly be named permanent Twitter CEO as soon as today. Re/code reports he will also keep his job as CEO of payments company Square.
4. A small sub-section of the media market is about to become a whole lot bigger. ComScore’s acquisition of Rentrak signals growth in the measurement industry.
5. Here are nine of the most effective digital campaigns of the last year, according to a new report from the IAB. Award-winning work from Beck’s, Samsung, Gillette, and more.
6. Google employees confess all the worst things about working at Google. From complaints about vacation time, to the need to get everything in writing.
7. Gap has lost the leader of its most important brand. Stefan Larsson, Old Navy’s global president, will have his last day on the job on October 2, when he will become CEO of Ralph Lauren.
8. Google has bought a messaging startup that focuses on a new version of SMS. The company has acquired Jibe Mobile for a non-disclosed amount.
9. SC Johnson has hired its first global CMO, Adweek reports. Ann Mukherjee joins from PepsiCo.
10. Vitaminwater has agreed to drop healthy-sounding buzzwords from its marketing, AdAge reports. The Coca-Cola-owned brand has reached a settlement in a case brought by The Center for Science in the Public Interest.
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