Good morning. Here’s everything you need to know in the world of advertising today.
1. WPP will spend at least $5 billion (£4.1 billion) with Google this year, up from $4 billion (£3.2 billion) in 2015 — and CEO Sir Martin Sorrell said they’re better to deal with than Facebook. The advertising agency holding company’s chief made the comment on its third-quarter earnings call on Monday.
2. Viacom has promoted Bob Bakish to acting president and CEO. It has yet to be decided if Bakish will get to run Viacom in the long term or if CBS CEO Leslie Moonves will step in.
3. Everyone at NYC ad agency R/GA surprised its CEO Bob Greenberg by dressing up as him for Halloween. The agency had been planning to pull the stunt for a while, but only finally plucked up the courage to do it on Monday.
4. The publisher of video game “Battlefield 1” has apologised for “any content in the last 24 hours posted on the @Battlefield Twitter account”. Tweets with the hashtag “#justWWIthings ” were deleted from the account — and it’s not the first time EA has made questionable marketing choices to promote this game.
5. Facebook will show a voting planner in the News Feed for millions of American users who are old enough to vote. Starting this week, the new tool — designed to help people see where candidates stand on certain issues — will include what’s on the ballot in both the upcoming presidential and local district elections.
6. A recent report shows cable TV price increases have beaten inflation every year for 20 years. The FCC report was surfaced by Cordcutting.com.
7. Business Insider is looking to challenge traditional digital traffic metric by releasing a new metric that is far higher than ComScore’s estimate. The new metric takes in BI’s combined audience across all platforms.
8. A map of the most popular Halloween candy in every US state has been published by product review website Influenster. Reese’s Peanut Butter Cups came out the most popular nationwide, but states differ widely in their preferences.
9. Cookware company Williams-Sonoma is partnering with San Francisco startup Sun Basket to offer organic, non-GMO meal kits. The meal kits include ingredients for three meals a week and are bundled with Williams-Sonoma kitchen tools.
10. Female-focused media site Bustle is on track to triple revenue this year, The Wall Street Journal reports. The site should post $30 million in sales this year, according to founder Bryan Goldberg.
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