Good morning! Here’s everything you need to know in the world of advertising today.
1. The future of advertising has everything to do with this Lucky Charms video. YouTube musician MelodySheep remixed Lucky Charm’s archive footage for the ad, and it ended up gathering 1.6 million views.
2. Whole Foods’ plan to open a discount store could backfire. Deutsche Bank analysts think the smaller, cheaper stores could erode the company’s brand.
3. Carnival is now offering a ‘social impact travel experience’ cruise. They say it isn’t voluntourism though.
4. Some of Pinterest’s most hardcore fans are starting to feel alienated. Users who made money from affiliate links are angry about the decision to kill them off.
5. Advertisers just voted on their favourite YouTube ad of all time. And here it is.
6. The head of Silicon Valley’s most important startup farm says we’re in a ‘mega-bubble’ that won’t last. Y Combinator’s Sam Altman says there’s so much “risk-free,” low-interest capital getting lent out by the US government that it’s caused a vast over-inflation across the board, not just in tech.
7. Americans still don’t really understand Europe’s love for Adidas. Especially when it comes to the iconic Adidas Samba.
8. Comcast as agreed to acquire TV ad-targeting firm Visible World, someone familiar with the deal told the Wall Street Journal. The terms of the deal weren’t disclosed.
9. Fox Sports is preparing a $US15 million advertising blitz for the US Open. Adage reports that one of the three promo spots will feature President John F. Kennedy playing at the Hyannisport Club in August 1963.
10. Google just released a series of Street View images from under the world’s oceans. They’re amazing.
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