Good morning! Here’s everything you need to know in the world of advertising today.
1. The ad industry would love it if Twitter’s revenue boss Adam Bain took over from Dick Costolo as CEO. “He’s a shrewd guy. Very cool-headed. Nice to work with. Very smart. And very well-regarded by the industry; people really warm to him, so he’d be the obvious choice,” one senior ad exec told us.
2. Google’s Larry Page was asked whether he was worried about the rise of ad blockers. Here’s what he had to say.
3. Starbucks quietly took the cappuccino off the menu in many stores. And it makes perfect sense.
5. Big Twitter investor Chris Sacca has outlined what he thinks the company needs to do next. Among his suggestions are rethinking the chronological tweets format and follower model, and creating standalone channel apps.
6. This is the best time to quit paying for TV subscriptions. And it’s only going to get better.
7. “Over the top” video streaming services like Netflix are even threatening companies like the BBC. PwC estimates that global licence fee revenue growth is slowing.
8. Google blew it with YouTube, and Facebook has caught up. Fortune has a story out about Facebook’s huge investment in video, which has seen it overtake 10-year-old YouTube in terms of daily video views.
9. And Facebook’s hottest product to help it do that — autoplay video — was inspired by Harry Potter. Facebook chief product officer Chris Cox said The Daily Prophet newspaper from the Harry Potter movies, with its moving images, helped its engineers make a product that encouraged people to watch videos on the news feed.
10. One of the most popular frozen food companies is opening a restaurant. Amy’s Kitchen is opening up its very first drive-thru, in California.
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