Good morning! Here’s everything you need to know in the world of advertising today.
1. Here’s who insiders think could replace Twitter CEO Dick Costolo. Those tipped for Twitter’s top post include big names from outside the company.
2. Apple’s CEO Tim Cook just took a huge potshot at ad-driven companies like Google and Facebook. Cook said that Apple thinks companies that make money from users’ personal information are “wrong.”
3. FIFA’s sponsors have reacted to Sepp Blatter’s resignation. Overall, the response seems fairly positive.
4. This Yves Saint Laurent ad was banned because the model was deemed too skinny. The UK’s Advertising Standards Authority said noted that “her thighs and knees appeared a similar width and looked very thin.”
5. Americans truly hate their cable and broadband providers. Customer satisfaction has plummeted to a seven-year low.
6. Instagram is going to start showing you ads based on information from your Facebook profile. Brands will also have the ability to add “shop now” buttons to their ads.
7. Google designers had “an almost hallucinatory moment” when Larry Page finally said that products need to look beautiful. The key turning point came in 2011.
8. BuzzFeed has hired its first chief marketing officer — and it’s a high profile appointment. The media company has hired PepsiCo’s former chief marketing officer of global consumer engagement Frank Cooper.
9. Pinterest has introduced “buyable pins.” Now, e-commerce companies that have a presence on the site will be able to better credit it for influencing customer purchases, driving up the amount that Pinterest can charge for its ads.
10. Publicis Groupe, the French advertising agency network, has acquired Match Media. The independent Australian media agency will become part of ZenithOptimedia Group’s recently launched global media network, Blue 449. Financial terms of the deal were not disclosed.
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