Good morning! Here’s everything you need to know in the world of advertising today.
1. Around $US25 billion in media money is currently up for grabs. So many big advertisers have called media agency reviews in recent months that it is being dubbed “Mediapalooza 2015.”
2. The story of Nike, the Brazilian national football team and $US40 million paid into a Swiss bank account. It looks as though the sportswear company may have been dragged into the alleged FIFA corruption scandal. Nike denies any wrongdoing.
3. A new trend in underwear could spell trouble for Victoria’s Secret. Women are increasingly abandoning sexy underwear.
4. Emirates has become the new sponsor of the FA Cup. The deal will see England’s domestic club football competition renamed The Emirates FA Cup from next season, The Drum reports.
5. Budweiser has become the first alcohol brand to advertise on Snapchat. The ads are age-gated so only users 21-years-old or older will see them, Adweek reports.
6. Tons of KFC customers hate the company’s new TV ad. But KFC’s CEO is thrilled.
7. Abercrombie & Fitch is giving up on teenagers. The brand didn’t mention the word “teenager” or “teen” once during a recent earnings call with investors, instead it said it is working to attract a broader target market.
8. Here’s a look at the massive sponsor contracts FIFA could lose. Every one of FIFA’s major sponsors has criticised world football’s governing body, except for Russian energy giant Gazprom.
9. Kellogg has dialed down its ad spend on Google’s properties, including YouTube. According to AdAge, the food company is reducing spend due to Google’s restrictions on using third-party measurement tools.
10. Tech firms are pulling top talent away from ad agencies. The Wall Street Journal reports on how creatives are being lured away from adland by the flexibility of startup culture.
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