Good morning! Here’s everything you need to know in the world of advertising today.
1. AOL, now owned by Verizon, is reportedly eyeing up a $US300 million acquisition of mobile ad network Millennial Media. That price tag would be a premium for Millennial, which currently has a market cap of around $US217 million.
2. Twitter’s revenue chief is the board’s top candidate for the CEO position. A source told Business Insider: “It’s Bain’s [job] to accept or reject.”
3. Facebook is completely changing the way it charges advertisers. Here’s how people in the industry feel about it.
4. People are blasting Subway for dropping spokesman Jared Fogle following an FBI raid on his home, which was allegedly linked to a child pornography investigation. Hundreds of people are criticising the company on Facebook for distancing itself from Fogle when he hasn’t been arrested or charged with any crimes.
5. Twitter is beefing up a vital part of its business. The company has added lots more functionality to its mobile app install ads.
6. Microsoft is cutting a further 7,800 jobs. Most of the job cuts will take place in Microsoft’s hardware division, which includes its smartphone business.
7. Facebook subtly changed its “Friends” logo. The man and the woman in the icon are now an equal size, rather than the man being in front of the woman.
8. YouTube star PewDiePie has responded to the “haters” upset he earned $US7.4 million last year from playing computer games. Felix “PewDiePie” Kjellberg released a video explaining that his 9 billion views have to translate into something.
9. P&G’s Always brand has released the latest in its “Like A Girl” advertising series. The latest video sees the brand ask girls if they have ever been told they couldn’t do something just because they were female.
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