Good morning! Here’s everything you need to know in the world of advertising today.
1. Burger King has revealed why it creates black and red burgers in Japan. It has barely any advertising budget for the region.
2. Gawker has reported earnings. In 2014 the media company generated $US6.53 million in operating income on $US44.3 million of revenue.
3. Adidas wants to make golf cool again. The sportswear brand has hired a new creative agency to market golf as a sport, rather than a pastime.
4. People are freaking out because they keep finding “help me” messages under the caps of SoBe bottles. The drinks company did it on purpose to give customers “a little smile, or pause for thought.”
5. 8% of Instagram accounts are fake, and 30% are inactive, according to a study from Italian researchers. The study found that spam bot operators are becoming increasingly sophisticated.
6. The BBC is cutting 1,000 jobs. It is trying to make cost savings due to a forecast income deficit of £150 million next year.
7. Reddit is in revolt. Its popular Ask Me Anything (AMA) feature is down after a key staff member left the company.
8. A conspiracy theory about Jony Ive’s “promotion” just got more juice. Two people that were previously working for him have been given expanded responsibilities.
9. MasterCard thinks millennials will want to pay for things by taking selfies. The face recognition payment app snaps a photo of your face to confirm your identity.
10. Apple co-founder Steve Wozniak says the new Steve Jobs movie trailer is “exaggerated.” Wozniak thinks there are inaccuracies in Seth Rogen’s portrayal of him in the movie.
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