Good morning. Here’s everything you need to know in the world of advertising today.
1. Yahoo has killed its online video hub, Screen.The decision to cut the Screen service is the latest sign of CEO Marissa Mayer’s ongoing struggles to revitalize Yahoo’s business.
2. Jaden Smith wears a skirt in the new Louis Vuitton womenswear campaign.
The son of Will and Jada Pinkett Smith sports an androgynous look in new images for the Louis Vutton spring/summer collection.
3. Imgur is taking on Facebook and Twitter as “geek culture” goes mainstream. Imgur now claims to be the top online destination for millennial men in the US.
4. Adidas’ CEO isn’t happy with how Manchester United are playing this season. Herbet Hainer, chief executive of Adidas, is not impressed by Manchester United’s style of play, despite the club’s brand generating record sales for his business.
5. Tesla rival Faraday Future just revealed its vision of the future of cars.
The electric car startup finally revealed its first concept car, the FFZERO1.
6. Facebook had to change its newsfeed because some people were using it like email. Facebook tweaked its newsfeed algorithm after some users interpreted the “hide” button like the delete or archive button in your email inbox.
7. Here are 10 useful tips on how to write from the man considered “the father of advertising.“ David Ogilvy, the late founder of ad agency Ogilvy & Mather, has advice that resonates for the advertising industry and beyond.
8. McDonald’s is getting cheaper. It’s bad news for Wendy’s and Burger King, as McDonald’s launched the “McPick 2,” a limited-time deal that will let customers select two items for $2.
9. Consumers are bored with today’s tech. A survey by Accenture has shown that people are getting bored with new smartphones and that interest in new kinds of gadgets like smartwatches is not filling the gap.
10. A 7-Eleven ad featuring a Maori warrior was labelled “incredibly racist and offensive.” The short video, shared by Slurpee Australia, shows a Maori running at two boys in a convenience store — but it escaped a ban.
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