Good morning. Here’s everything you need to know in the world of advertising today.
1. Donald Trump’s first TV ad airs Monday. It tackles subjects including ISIS and his idea to build a wall on the southern border of the US, which he wants Mexico to pay for.
2. A $5,000 bracelet that has been around for decades is the new millennial status symbol. The Cartier Love bracelet is having a major resurgence.
3. We spoke to YouTube talent managers to get a sense of how the industry is evolving and where the money is coming from. The key to success right now is being ready for any opportunity — particularly those off the platform such as books and TV appearances.
4. Mark Zuckerberg has revealed his New Year’s resolution for 2016. He wants to build an artificial intelligence butler to help him around the house, like in “Iron Man.”
5. Ford is bringing Apple and Google’s in-car operating system to its vehicles. CarPlay and Android Auto will be coming to Ford cars this year.
6. Here’s the ultimate guide on how to use Snapchat. As explained by a 23-year-old.
7. Kanye West disses Nike in his latest track. The rapper accuses Nike of treating employees like “slaves” and mocks the sports brand’s lifetime contracts with LeBron James, The Drum reports.
8. Gawker is bringing in millions selling items like headphones and chargers. The Wall Street Journal explores Gawker’s affiliate marketing empire.
9. Digiday looks at how PopSugar manages to get people to watch its Facebook videos for 30-seconds or longer. PopSugar has been ensuring its videos have on-screen text for silent viewing and now 35-50% of views last for more than 30-seconds.
10. Adweek has spoken with Periscope CEO Kayvon Beykpour. He talks about what advertisers can expect from the Twitter-owned livestreaming app in 2016.
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