Good morning. Here’s everything you need to know in the world of advertising today.
1. These are the 30 most powerful women in mobile advertising. Business Insider’s annual list is here.
2. Twitter is battling Facebook for livestreaming supremacy with the launch of 360-degree live video. The new feature, announced on Wednesday, isn’t initially available to all users.
3. Snapchat is using machine learning to work out who is most likely to swipe up on an ad. This month, the company began rolling out what it is calling “goal-based bidding.”
4. The new owner of Formula One wants to make it more like the Super Bowl. Liberty Media is planning a huge overhaul of the competition that it hopes will boost sponsorship revenue and its fanbase in the US.
5. These are the top 10 most purchased brands in the world. The ranking is based on how many households around the world are buying each brand and how often.
6. A 24-year-old’s “death from overwork” causes Japan to rethink work-life balance. The latest victim, an employee at Dentsu, reportedly logged 105 overtime hours in one month.
7. Rap group Run-DMC is suing Walmart, Amazon, and other retailers for $50 million, The Associated Press reports. The group says the retailers are utilising its name in the “production, advertising, promotion, marketing, sale and distribution of various products.”
8. 24 of the biggest failed products from the world’s biggest companies. Launching a product is tough.
9. 10 media and advertising predictions that didn’t come true in 2016, The Wall Street Journal reports. The ad tech sector was not decimated, as many people had forecast.
10. The 6 best ads of 2016 you didn’t see, according to Digiday. There’s a McDonalds ad in the list, as well as a Wieden & Kennedy spot for Namaste that shows women sweat too.
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