Good morning. Here’s everything you need to know in the world of advertising today.
1. Instagram has switched on its advertising API. It means any advertiser can now buy Instagram ads and plan and monitor activity on the app using a self-service third-party platform like Salesforce Marketing Cloud, or Hootsuite.
2. It looks like the writing is on the wall for Samsung. It is being forced to slash prices and accept lower margins at its mobile division in order to see off competition from rivals in the mid-to-low end of the market.
3. Here’s a look at how big a problem “freebooting” is for Facebook. YouTube star and the founder of VidCon Hank Green has complained about copyright violations on the social network, and also objected to the way Facebook counts three seconds of autoplay video as a “view”
4. Microsoft has laid out its top three priorities. None of them mention Windows.
5. Hackers have been using ads on Yahoo’s biggest websites to try to infect millions of people’s computers with malware, according to security researchers at Malwarebytes. Yahoo says it took action to block the bad advertiser from its network as soon as the company learned of the issue.
6. Twitter’s shares closed at a record low on Monday. Its stock fell 5.6% to close at $US29.25, the lowest since the company’s public debut.
7. All the recent drama at Reddit hasn’t hurt its traffic. July was a record month for the site.
8. Cord cutting is not a global phenomenon. That’s according to Christof Wahl, the managing director of German TV giant ProSiebenSat.1’s digital arm, who spoke to AdExchanger.
9. Nike just revealed its fascinating store of the future. The new store has a number of cool features, including an art installation signed by Seahawks players, gait analysis technology, and an intricate Michael Jordan display.
10. Here’s how 17 famous companies got their quirky names. From IKEA to Lego, Pepsi to Starbucks, and Oracle to Spotify.
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