Good morning. Here’s everything you need to know in the world of advertising today.
1. The ad tech community has some serious reservations about Google’s header bidding killer, exchange bidding in Dynamic Allocation. We spoke to around a dozen ad tech and publishing executives who shared their concerns about EBDA — although there are some fans of the product.
2. Nike bought a little-known tech startup inside Richard Branson’s Virgin Group. Virgin Mega will now become Nike’s new digital studio, based in New York City.
3. Instagram is launching a product very similar to Snapchat, called Stories. It lets users share photos and videos that disappear after 24 hours.
4. Snapchat employees had some hilarious reactions to Instagram’s “copycat” product. “For their next act, @Instagram will be giving a 100% original speech, first written and performed by @MichelleObama in 2008,” said one employee on Twitter.
5. Netflix has more subscribers than its biggest cable competitors combined, but that might be a bad thing. It could be a source of worry for investors who are concerned about Netflix’s slowing subscriber growth.
6. CNN’s president Jeff Zucker ripped BuzzFeed and Vice in a profile published Tuesday. “I don’t think Vice and BuzzFeed are legitimate news organisations,” Zucker said, reportedly cracking a “mischievous” smile. “They are native advertising shops. We crush both of them. They are not even in our same class.”
7. McDonald’s has removed an ad in its Latin America market after cult animator Cyriak Harris accused the brand of copying his viral “cows & cows & cows” video. McDonald’s marketing DPZ&T said in a statement the production house responsible will now contact Harris “with a view to resolving the issue as soon as possible amicably.”
8. The “TJ Maxx of grocery stores” is coming for Kroger, Walmart, and Whole Foods. Grocery Outlet plans to expand from 251 locations to 376 by 2020.
10. Advertisers tell The Wall Street Journal that Verizon’s mobile video app Go90 has gotten off to a rocky start. One mobile advertising agency VP said: “It’s like YouTube but not as good.”
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