Good morning. Here’s everything you need to know in the world of advertising today.
1. Wall Street is waiting for Twitter’s stock to hit the level where it becomes a takeover target. Twitter’s stock price closed at $US31.01 on Friday. Some have suggested that if the stock price falls below the $US30 level, potential acquirers would be drawn out and start to circle the company.
2. Here’s the interesting story of how Marissa Mayer influenced the CEO of the company Yahoo just bought. On Friday, Yahoo announced the acquisition of social shopping site Polyvore.
3. The FBI has subpoenaed lewd text messages between Subway’s former spokesman Jared Fogle and a former Subway franchisee. In the texts, Fogle says he paid for sex with a 16-year-old girl, according to the former franchisee’s attorney.
4. Subway tweeted on Saturday that the latest allegation about Jared Fogle is “appalling,” if true. The company had already suspended its relationship with Fogle.
5. Facebook is dominating Google, Yahoo, and Amazon in this one niche area. More than 60% of people who use social logins sign up with their Facebook account, according to customer identity management provider Gigya.
6. Procter & Gamble has cut the number of ad agencies it works with by 40%. The CPG giant saved $US300 million on agency and production costs this financial year.
7. Integral Ad Science, a company that works with brands to combat advertising fraud and provide ad measurement, has raised $US67 million. Sapphire Ventures led the $US27 million in equity funding, while Silicon Valley Bank provided $US40 million in debt financing.
8. Comcast-owned NBC refused to run commercials for Sling TV’s competing streaming service. Sling CEO Roger Lynch told Business Insider the only TV stations that refused Sling’s new ad were the ones owned and operated by NBC.
9. There’s one big reason Windows 10 should scare Google. Microsoft is giving away Windows 10 for free, and collecting a whole bunch of information on its users that it anonymously shares with advertisers — although you can opt out.
10. Snapchat will reportedly generate $US50 million in revenue this year. That’s according to Re/code’s Kurt Wagner, who adds that Snapchat is also on the prowl for a new CFO.
NOW WATCH: ‘Zoolander 2’ has an epically funny trailer
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.