The 10 things in advertising you need to know today

Sony Mobile global adSony MobileSony Mobile has a new global brand campaign.

Good morning. Here’s everything you need to know in the world of advertising today.

1. Sony Mobile is insisting it is “here to stay.” It’s spending big on a global brand ad campaign.

2. Europe is ready to throw the book at Google, and it could end up with a $US6 billion fine. The EU is preparing to file antitrust charges against the search giant.

3. This company thinks it can beat Google in a critical area — and it’s just made a $US122 million acquisition to help it do just that. We spoke to Rubicon Project’s CEO on why he just bought Chango.

4. Wal-Mart’s obsession with low prices is causing major tension with suppliers. The retailer has been telling suppliers to stop investing in joint marketing and give them the goods for cheaper instead.

5. SkyMall has been saved. New Jersey-based C&A Marketing announced on Wednesday that it purchased the assets of bankrupt in-flight magazine SkyMall at auction.

6. At the start of the year, ad-tech company Fiksu was on a hiring spree and preparing to go public. Now it has scrapped its IPO plans and is cutting 10% of its workforce

7. KFC’s parent company has unleashed a Chick-fil-A killer. Yum! Brands is expanding its wildly popular chicken sandwich concept, called Super Chix.

8. Forget ‘Mad Men,’ here’s what the real women of Madison Avenue really looked like in the 1960s. Ad agency JWT gave us access to its photo archive.

9. Mobile ad spend will top $US100 billion worldwide in 2016, according to research company eMarketer. The US and China will account for the bulk of mobile spending next year.

10. AT&T has a new CMO, AdAge reports. Lori Lee replaces Cathy Coughlin, who had held the role since 2007.

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