Good morning. Here’s everything you need to know in the world of advertising today.
1. Snapchat is letting advertisers track users’ store visits. A new tool, called Snap to Store, will allow marketers to draw a connection between foot traffic and ad campaigns.
2. Ad blocking is killing off smaller publishers. The loss of revenue from ad blocking is leading to a drop in traffic.
3. Omnicom-owned consultancy Flamingo Group is shutting down seven of its eight offices. The consultancy, which Omnicom bought for over $US18 million, is in serious financial difficulties and will only keep its London office, according to AgencySpy.
4. Burger King made a TV ad that triggers peoples’ Google Home devices. The advert triggers a search for “What is the Whopper burger?”
5. Investors only want to know about users in Snap’s first earnings call. The company’s first earnings call is set for May 10 and analysts are looking at user growth figures.
6. The creator of Wall Street’s “Charging Bull” is complaining about “Fearless Girl.” The Italian artist says “Fearless Girl” is a bold presence that changes the creative dynamic of his sculpture.
7. Havas Media was selected as Beats By Dre’s media agency. The French agency will handle media buying and planning in the EMEA region, according to a report from Campaign.
8. United is reimbursing every passenger on the flight that caused an uproar. It’s unclear whether the refund will be in cash, miles, or another form, according to AdAge.
9. NextDoor wants to be the next social media advertising machine. The company’s CEO thinks ad revenues will top $US1 billion by 2020, according to Ad Week.
10. Jeff Bezos told his employees their biggest enemy is irrelevance. In his latest letter to employees Amazon’s CEO explains why an “obsessive customer focus” is the best way to build a company.
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