The 10 things in advertising you need to know today

Good morning. Watch out for April Fools’ pranks! Here’s all the real advertising news you need to know today.

1. There’s something weird happening at $US500 million ad-tech startup RadiumOne. And the way we found out about it was even more strange.

2. Here are two clever anti-smartwatch ads. They’re from Tutima and Swatch.

3. Snapchat is having to re-do its initial meetings with advertisers. It’s because Snapchat’s two top sales people left.

4. A Minneapolis-based agency pulled off an epic April Fools’ prank about an award ceremony for table tent advertising. It turns out “The Tenties” was just a joke.

5. Apple could sell up to 1 million Apple Watches over the weekend. And it would still barely move the needle on its overall revenue.

6. Pinterest says more men are using the site than ever before. And it has also shared some more details on how they are using the site.

7. Wal-Mart is making a bold stand in Arkansas. Its CEO Doug McMillon put out a statement condemning Arkansas’ new “religious freedom” bill and asking Governor Hutchinson to veto the legislation.

8. Google now lets you play Pac-Man in Google Maps. It quietly enabled the secret feature on Tuesday.

9. Ad tech stocks kept falling in the first quarter, according to The Wall Street Journal’s CMO Today. Rocket Fuel saw the biggest fall.

10. Victoria Secret’s Lululemon killer is crushing it. The brand’s Sport line grossed between $US200 and $US250 million in annual sales from $US0 two years ago, according to a recent report by Morgan Stanley.

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