According to data released by e-commerce technology company Monetate, Mobile Safari’s browser market share gained more than 5 percentage points last year. Meanwhile, desktop Internet Explorer’s share dropped 11 points, while Chrome and desktop Safari increased share.
As we discuss in a recent note, the shift to mobile web browsing has major consequences for tech companies:
- optimised browsing. Tech companies have to accommodate consumers’ changing habits. Yahoo, for example, recently released a mobile-focused browser called Axis, intended to drive more mobile searches.
- Mobile ads. Mobile ads are just getting started, but the shift to mobile web browsing should them a needed boost—advertisers will follow the eyeballs.
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