Mobile devices have become the go-to platform for consuming digital media. In June, mobile accounted for two out of every three minutes spent consuming digital media in the US, according to comScore data. As readers spend more time consuming media on mobile devices and less time reading on newspapers, magazines, and desktop computers, publishers must adapt their distribution strategies to align with the mobile shift.
In a new report from BI Intelligence, we examine how both traditional and digital-native publishers are adjusting their strategies in the face of rapidly increasing mobile media consumption. We will also discuss the role of social platforms in driving a growing share of publishers’ referral traffic, focusing on the leading platforms and mobile apps that offer publishers a direct avenue to reach mobile audiences: Facebook Instant Articles, Snapchat Discover, Twitter Moments, and the Apple News App. Finally, we address how the continued mobile shift has the potential to alter the direction of the publishing industry.
Here are some key takeaways from the report:
- Mobile users are choosing mobile apps to consumer digital media. This June, total time spent consuming digital media via mobile apps reached close to 779 billion minutes, vs. nearly 551 billion minutes on PCs, according to ComScore data.
- Facebook’s Instant Articles and Snapchat’s Discover allow partnering publishers to directly reach growing audience bases with native content, while Twitter’s Moments is less of a purpose-built distribution channel. These social platforms are increasingly popular because of their built-in audience bases, and mobile first nature.
- Alternative distribution channels are essential for publishers trying to reach growing mobile audiences, but are not without drawbacks. By relying on other channels to push content to viewers, publishers are giving up control over content and in many instances are handing over a portion of the ad revenue generated.
In full, the report:
- Illustrates the rise of digital media consumption on mobile devices and mobile apps in particular.
- Maps out the global decline of direct desktop traffic for top news publishers in the US.
- Examines how leading social platforms including Facebook, Snapchat, and Twitter, and various mobile news apps are offering publishers a way to distribute content.
- Lays out what the benefits and drawbacks for publishers for each distribution channel.
- Considers what the future will look like for traditional and digital-native publishers as the shift to mobile continues.
Interested in getting the full report? Here are two ways to access it:
- Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally.» Learn More Now
- Purchase & download the full report from our research store.» Purchase & Download Now
PS. Did you know…
Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.
Our subscribers consider the INSIDER Newsletters a “daily must-read industry snapshot” and “the edge needed to succeed personally and professionally” — just to pick a few highlights from our recent customer survey.
With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. Click this link to learn all about the INSIDER Newsletters today.