The Mass-Market Cultural Phenomenon Of Harry Potter

For a while I half wondered if some swine flu had wrought epidermal havoc in barnyards near and far. Why all the chatter about Hogwarts?

And Muggles? I hadn’t a clue. Even when the knowledge caught up with me — it was bound to, because Harry Potter’s popularity rivaled God’s, and his merchandising was more aggressive — I put no stock in it. Having taken a pass on Potter, I was sticking to my guns, or perhaps I should say wands.

Click here to read the rest of the article>

NOW WATCH: Ideas videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.