The Limits Of Business Journalism, Take-Two Edition

From the San Jose Mercury News’ interview with Take-Two Interactive chair Strauss Zelnick, published Weds, August 1, the day before Take-Two announced Grand Theft Auto IV would be disastrously late.

Q: Are there any new tidbits you can give me about Grand Theft Auto IV?
A: Sorry.

The answer we dream about: Good question. Actually, we’re going to blow our ship date for this Christmas season, which means we’ll wipe out any sales projections we’ve made in the past, and put a big dent in the entire video game industry’s Q4 while we’re at it. We’ll be announcing that tomorrow afternoon.

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