The Latest Brilliant Business Scheme: Putting A Price On Failure


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How many resolutions have you made and not kept? How many times have you told yourself you’d go to the gym, then vegged on the couch?Probably too many to count. 

But if your bank account was on the line, would that number decrease?  A few new companies are banking on that answer being “yes.”

Literally, they’re banking on it. The latest brilliant business scheme is a culmination of financial debt and guilt. is an “online commitment store” that puts a price on your goals. If you don’t reach them, your account will be charged and a charity of your choosing will reap the benefits.

Here’s how it works:

  • List your goals on StickK
  • Choose a friend to be your supervisor/referee who can verify you did in fact reach your goal.
  • Select a date you will contractually meet the goal by
  • Choose how much money is at stake
  • Pick your favourite charity
  • If you fail to meet your goal in time, your bank account will be charged and it will go to charity

According to The New York Times, there are more than 63,000 current contracts on StickK for a total of nearly $6 million at stake.

Million-dollar idea? We think yes, for both StickK and for popular charities.

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