The Largest Social Networks In The World Include Some Big Surprises

Social media is global, and the sheer scale and diversity of worldwide audiences on the sites makes them tremendously important.

It’s no longer all about Facebook. Instead, users in some of the biggest countries are gravitating to regional sites. Others are heading en masse to U.S.-based networks, meaning that some of the largest social sites are global communities first and foremost.

In a recent report from BI Intelligence, we compare the world’s largest social networks in two ways. First, we evaluate the biggest properties side-by-side in terms of total audience size. Then we analyse the markets where each has the most growth potential, and their demographics in terms of country-of-origin.

Here are some of the most surprising facts from our first annual global media census:

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In full, the report:

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