The Colberts are turning out to be a huge bonus for Cheerios.
When the ad first ran, it attracted scorn from racists who didn’t like seeing a family where the parents had different skin colours.
But audience research showed those people were the small — albeit vocal — minority. Most people loved the ad and its 6-year-old star.
And now it turns out that not only was General Mills not making any particular statement in its ad, but that Grace’s family looks a whole lot like her actor family in the commercial (Christopher Colbert is black and Janet Colbert is white): Meaning the ad is a lot more “real” than the haters think it is.
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