A project to build watch straps for iPod Nanos has raised a record breaking $941,718 through Kickstarter, the New York based crowd funding startup.
The TikTok and LunaTik, are two watch designs from a Chicago based designer, Scott Wilson. You click an iPod Nano into the watch band.
How did Wilson raise so much money? It was an inventive idea, it picked up a ton of good press, and it involved an Apple product.
Kickstarter keeps 5% of the money raised, so it picks up $47,077 on this project. The rest is for Wilson.
The previous record holder for Kickstarter, “Save Blue Like Jazz,” raised $345,992.
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