The IPhone 6 Is Selling Like Crazy

IPhone 6 buyer apple storeAPCustomers are choosing the iPhone 6 over cheaper, older models.

After its first 30 days on the market, the iPhone 6 and 6 Plus are selling better than any other new iPhone model before it, according to surveys from Consumer Intelligence Research Partners (CIRP) and UBS.

The iPhone 6 and 6 Plus accounted for 90% of iPhone sales during that time, according to the survey, meaning practically everyone buying an iPhone got the latest and greatest model. That’s up from 84% of buyers choosing the iPhone 5S or 5C during the first 30 days last year.

UBS found that Chinese customers are very interested in the iPhone 6 and 19% of current Samsung phone owners plan to switch to iPhone. The iPhone 6 Plus appears to be slightly more popular in China too, with a little over half of respondents telling UBS they plan to buy one over the iPhone 6.

Here’s the latest on iPhone 6 demand in China from a UBS research note released Friday:

Our recent UBS Evidence Lab study complements the backward-looking CIRP work in finding impressive iPhone 6 buying intentions. Over 40% of respondents were likely to buy an iPhone 6 in the next year with China surprisingly strong. There is clear share gain — 19% of Samsung users look to switch to Apple for their next purchase. It also found a tilt toward the 6 Plus at over half of indicated purchases. CIRP data show the smaller iPhone 6 is selling more than the 6 Plus, which we expect to continue. But due to supply shortages, we don’t know the underlying 6 Plus demand. The Evidence Lab study suggests the 6 Plus could exceed expectations, especially in Asia.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple iphone 6 sai-us