- Real estate brokerages and agents across the country are looking for creative ways to sell homes during the coronavirus outbreak.
- The Seattle-based brokerage, Redfin, recently added a tool to its app that allows prospective buyers to request agents to lead home tours virtually, through video chat.
- Other brokerages are doing the same and requesting that agents show listings through video chat or private showings.
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The Seattle-based brokerage, Redfin, is looking to virtual home tours as a way to mitigate the coronavirus’ impact on its business.
On March 4, the company added a tool to its app that allows prospective buyers to request that agents lead home tours virtually, through video chat. The app also has a feature that allows prospective buyers to request private in-person tours.
Starting today, customers will be able to request video home tours in response to Coronavirus concerns.
— Redfin (@Redfin) March 4, 2020
But it’s not just Redfin looking for creative open-house solutions. As Curbed reported, other brokerages like New York-based Ideal Properties Group and Brown Harris Stevens are also encouraging brokers to offer virtual tours or private showings instead of hosting traditional open houses. In fact, a team from Compass has gone as far as partnering with RICOH Tours to stream open houses, according to Curbed.
According to Halstead’s Open House Index, during the weekend of March 8, 13% of open houses had no one show up. Two weekends prior, that percentage was just 9%.
An internal memo from New York-based Warburg Realty gives a detailed layout of how agents should prepare for open houses and showings that are still taking place. These tips include making sure to have the names of all attendees (brokers, buyers), carrying cleaning supplies, and confirming beforehand that no one ill has recently been in the house/apartment on show.
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