Deutsche Bank: Holiday Shoppers Like E-Readers And Cameras, And Are Bored With GPS Devices

shopping shoppers retail returns line black friday sales upset sad

Deutsche Bank has released an interesting note based on conversations with the Consumer Electronics Agency. It provides a nice glimpse on what the mood is so far:

DB: We participated in CEA’s Black Friday Results Webinar this week. Below
are some takeaways:

Consumer electronics top 10 “Wish lists” changes from 2008 to 2009, based on phone survey:

    *Notebooks still at the top of the list
    * MP3, video games and digital cameras moved up the list, while GPS and
    DVD players moved down the list
    *New to the list this year were E-readers, iPhone, Blu Ray

In store survey on Black Friday for shoppers “high interest” list GPS went from #1  ast year to #4 this year, TV went from #4 last year to #1 this year, Blu Ray move way up from #15 to #3, Laptop up a bit, video games about even Promotional activity, was less intense than CEA forecasted in many products.

    *Lowest prices on Blu Ray, netbooks and TV’s was not as low as expected
    *Lowest prices on notebooks and GPS was discounted more than expected
    *On TVs, the biggest discounts on small TVs while prices on big TVs were     less discounted

-CEA raised holiday spending forecast for to -5.9% from -7.5% compared to down -6.4% in holiday 2008.

*Increase mostly due to firmer pricing, particularly in TVs which was helped     by better trends on larger screens than expected. 32″ was the sweet spot,     but unit sales in 40″+ was better than expected

 *Reduced forecast for video game revenues, but this was due to strength in portable units, which  lowers ASP’s

*GPS units worse than expected
*Camera outlook increased, with DSLRs surprisingly strong
*Blu Ray units helped by bundling

Based on their survey work, CEA Seemed encouraged with Black Friday

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