How $5.3 Billion In Ads Breaks Down Planetwide Across 6 Billion Mobile Devices

mobile advertising

Photo: Notions Capital / Flickr, CC / BI

Money is pouring into mobile advertising—$5.3 billion last year, according to the IAB.Those ads were served across 6 billion mobile devices. That’s less than $1 per device, per year—a tiny sum. That tells you how far mobile advertising has to go, and how massive it will become in the next five years.

InMobi runs one of the largest mobile ad networks. It claims to serve 93.4 billion impressions in 165 countries. The following slides break down the size of the mobile ad audience globally, in the U.S., in Europe and in the U.K.

InMobi also breaks down those impressions by operating system (iAd, Android, etc.), by manufacturer (Apple, Samsung, HTC, etc.) and by device (iPhone, iPad, Samsung Galaxy, etc.).

How are marketers using apps to promote their brands?

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.