The Gawker Decade: How Gawker Media Defined The 2000s

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As you may have heard, Gawker was recently named the blog of the decade by Adweek.

Three other Gawker Media blogs, Gizmodo, Deadspin, and Lifehacker, were finalists. Adweek noted that Gawker itself was only number seven among Gawker Media properties in terms of traffic, but proclaimed it “the template for what a blog should be” — a quote eagerly snatched up by Gawker’s advertising department.

Leaving aside the question of “should,” Gawker has undeniably set the template for what the blogs of this decade aspire to be.

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