On June 29, Twitter VP of Product Michael Sippey posted a foreboding 439-word letterto the company blog, broadly sketching the direction Twitter’s platform is headed.
Upon its reception most of the public attention focused on a single passage, which stated that Twitter will soon introduce stricter guidelines to its developer partners in the coming weeks, limiting the ways in which outsiders will be able to use Twitter’s rich, ceaseless stream of data.
This was a big deal. Countless numbers of smaller start-ups rely on access to Twitter’s public-facing feed, using the tweets in their own businesses for any number of reasons. If the terms of access were to be altered significantly, it could impact the livelihoods of thousands. The company didn’t elaborate on what exactly those guidelines would be, and has said little else since. The key takeaway echoed in one, repeated word: Consistency. Twitter’s future plans strove for consistency across the platform.