The Future Of Reading Is Mobile

U.S. readers are increasingly turning to mobile devices to access books.

According to Pew, 23 per cent of Americans over the age of 16 have read an e-book in the past year, up from 16 per cent a year ago. The percentage of those who read a printed book declined from 72 per cent to 67 per cent. 

The shift is being driven by changes in e-reading device ownership. One-third of Americans now own either a tablet or ebook reader, up from 18 per cent in December 2011.

Tablets made the largest gain, jumping 15 percentage points over the past year alone. As we’ve discussed before, tablets are starting to displace the market for singular e-reading devices like Amazon’s basic Kindle.

While printed books aren’t going anywhere for the time being, it looks like the future of reading will be coming through a mobile device. 

U.S. ereader ownership

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