The founder of Boost Juice shares her secrets to building a powerful social media profile

Screenshot/ Shark Tank.

Janine Allis, the founder of Boost Juice and Retail Zoo, has just been named in the top 10 2017 Power Profiles for LinkedIn.

“It’s quite surprising because I don’t actually actively necessarily do anything differently,” she told Business Insider of her profile.

On reflection, the food shark on the Shark Tank TV show says the answer to the question of how to build a profile is contributing to the community.

Part of that is to write articles.

“I got a whole lot of followers at one point when I accidentally insulated males,” she says.

“I was doing an article on LinkedIn about that men’s mind doesn’t fully develop until 27 and women’s at 21 and then, tongue-in-cheek, suggested that you can hire more women under 27.

“There were many people in many countries who didn’t think that that was such a good idea. So that was probably my highest linked, shared, commented article.”

She says the information you share doesn’t have to be long or involved.

“When you’ve got kids and a business, trying to find information or inspiration or knowledge is quite difficult,” she says.

She and others, including Naomi Simson, co-founder of RedBalloon, go on LinkedIn and just talk about what they’re doing.

“Hey this is what we’ve learned. Maybe you can avoid that mistake.” Or “This is the way we think people need to think to be special.”

She says everyone has things they’re good at and not good at.

Allis, of course, has a very high profile via Shark Tank.

“People get to see (on TV) seven minutes of a pitch when it’s an hour and half,” she says.

“Quite often there’s things in the pitch that people don’t understand why we would do things or how we think. So hence why I do a blog every week, to look behind the tank and give my view and give a little bit more colour that people don’t see on a show, so people can understand some of the decisions we make.”

Networking

Despite her high profile, Allis says she’s never been a very good networker.

When she started Boost Juice 18 years ago, she had three chidlren, a husband, a business that was growing and no staff.

“I didn’t put my head up for 10 years,” she says.

“I really didn’t network or really didn’t even know where to go to network.”

She was focused on solving the next problem or growing the next store or being in a plane to see if the business can be expanded overseas.

“I definitely had the odd coffee with some people that I sort of pinpointed,” she says.

“I always found that people were very willing to sit down and let you buy them a cup of coffee. And me with my open pad every time and just sucked as much information as I could.

“When you looked at LinkedIn and some of the networks, it’s lot easier now to reach out to people than it was.”

Allis says she loves what she does. See her being interviewed by her 19-year-old son, Riley, who was seven months old when she started Boost Juice, below:

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