Over the weekend we broke news Apple is interested in purchasing the company behind one of our favourite apps, The Fancy.
We’ve been using The Fancy for a while now. It gives us access to items that we probably wouldn’t be able to find elsewhere. The Fancy’s killer feature is its ability to purchase items instead of just liking them.
The Fancy is a social version of Amazon. It’s like Pinterest, but with a heavier emphasis on e-commerce.
Our sources say Apple is interested in The Fancy because it wants to get more revenue from the hundreds of millions of iTunes accounts it has.
We’ve put together this walk through of the app to show you what Apple is interested in.
We're in! The Fancy organizes items with huge photos. You can tap any one for more info. What we really like about The Fancy is if we see something we like we can buy it right through the app.
Here are some more items. The Fancy has items sorted by category making it really easy to find things you're interested in.
If you're looking for something specific, you can choose items by Brand & Stores instead of just categories.
In addition to Brands & Stores you can follow individuals who have similar interests. Items they Fancy will show up in your Timeline.
So, that's The Fancy. It can't replace Amazon for us because Amazon has a deeper selection. However, we think this is a great app for curation and for finding rare items we wouldn't otherwise know about.