Detroit carmakers make up 3.3%, or $4.6 billion, of US ad spending.
Here’s who gets hurt the most when that money goes away, according to AdAge:
- The agencies. “The world’s top four agency companies — Omnicom Group, WPP Group, Interpublic Group of Cos. and Publicis Groupe — count on Detroit’s Big Three for as much as 6% of revenue.”
- The networks, which count on Detroit spending for 5.9% of their revenues. FOX draws 9.2% of its revenues from the US carmakers.
- The magazines, which see 2.8% of their revenues from motown. Sports Illustrated earns 8% from Detroit.
- Cable TV revenues are 2.5% made up of Detroit’s ad budgets. 6.8% of ESPN’s revenues.
Super Bowl Ad Sales Stopped In September
Business Insider Emails & Alerts
Site highlights each day to your inbox.