The Surprising Facts About Who Shops Online And On Mobile

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In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore’s quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above.

But who are these shoppers driving the trend of buying online and on mobile devices?

In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they’re shopping for, and how their behaviours differ.

It’s important for retailers to know who their potential customers are online in order to market to them effectively.

Here are some of the most important takeaways about who shops online:

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In full, the report:

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