In any crisis PR situation, the actual scenario is vital – but in today’s world ruled by images, publicity and PR, the perceived scenario too is vital. Thus, one cannot begin to imagine how much damage was done to America’s image during the recent debt crisis discussions – by politicians who failed to account, during a worldwide economic crisis how much damage is being done to America’s position as the economic superpower by these political shenanigans.
Worldwide media outlet after worldwide media outlet seemingly took pride in attacking America – The front page headline of today’s International Herald Tribune read: In World’s Eyes, Much Damage Is Already Done. As the article told worldwide audiences this week: “left America’s creditors and allies alike wondering what had changed in American politics that a significant part of the country’s political elite was suddenly willing to risk the nation’s reputation as the safest place for the rest of the world to invest.”
Naturally, many question the economic safety of Russia, China, Latin America and other worldwide economies, but forever amongst the strongest selling points of America has been its Public Relations value – there has always been the perception that the “holy dollar” is safe. American elected officials certainly shouldn’t be the ones harming American interests – and clearly in the last few weeks they did.
There is tremendous value to image, trust, and positive Public Relations – something clearly overlooked by politicians during these remarkable financial times of crisis and recession.
Ronn Torossian is CEO of 5WPR.
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